what we’ve been doing, thinking and observing
The question of leadership of the PR industry arose a few times last week. I was listening to the excellent weekly FIR podcast by Neville Hobson and Shel Holtz where there was a great discussion about the digital transformation that the industry needs to undergo and who would be stepping up to lead from the front.
Hassle.com, the online marketplace that connects busy people with local, trusted cleaners, has appointed Threepipe to run its digital marketing campaigns, starting with paid search campaigns across key UK cities and in Paris and Dublin.
Cancer is a disease that will affect every single one of us at one point on our lives. Last year alone there were 331,487 people diagnosed with cancer in the UK alone. I appreciate as I am writing this that these are incredibly tough stats, the scale of the fight on our hands is huge. The good news is that now over 50% of the people diagnosed in the UK each year will survive, and that’s down to the fantastic work of charities such as Cancer Research UK.
Influencing the C-suite is a key part of many communications programmes. Even if the CEO isn’t the ultimate decision maker, their views carry huge weight in the purchasing process and act as a catalysts for new initiatives.
As one of the long standing supporters of Red Nose Day and Comic Relief, cheese brand Mini Babybel has enlisted the help of reality TV personality and household name Joey Essex to support and expand the reach of its ‘Laughing Babybel’ campaign.
News of Bradley Horowitz taking over the social side of things at Google broke today when he made the following update on his G+ account:
“Just wanted to confirm that the rumors are true — I’m excited to be running Google’s Photos and Streams products! It’s important to me that these changes are properly understood to be positive improvements to both our products and how they reach users.”