what we’ve been doing, thinking and observing
We were really proud to be part of a fantastic recent campaign for Barnardo’s: The Nation’s Fridge Door, raising awareness for kids who have no-one to support them.
Click here to find out more about the campaign and how we used social influencers and traditional media to help spread the word.
Ok, it’s not quite over, but 2014 is almost done and dusted; and it’s been a very busy year for Threepipe and all of our clients.
We’ve done some great work, won some exciting new clients, hired some new people, raised some money and had more than a bit of fun.
Click here for a look at some of the highlights.
Is an employee tweeting about a client the same as a sponsored post?
We recently worked with Reiss, with the objective of helping more consumers to discover the high-quality fashion content available on the Reiss blog. Reiss were especially interested in discovering whether people who had seen the blog content would be more likely to become online customers.
Working with Outbrain, we put together a content syndication strategy that resulted in a 36% higher average order value than Reiss usually generates from traditional digital display.
Read more about the case study here.
The ASA’s recent ruling that vloggers must always be transparent if they are being paid to promote a brand kind of makes sense on the surface.
As a viewer, of course you’d want to know if there is money changing hands, or if that vlogger just genuinely loves a product and wants to tell you about it. To be honest, I think most people who watch vlogger videos are savvy enough to know the difference anyway, but it’s a sensible guideline for obvious promotional content.
But it starts to get into a very tricky and grey area for the ASA if you dig a bit deeper, especially if they plan to include product reviews in this ruling.
Due to the unseasonably warm weather in most of the UK (until very recently at least), trading conditions in the retail sector have been tough and will probably stay that way across the foreseeable future. In fact, I think the Black Friday weekend could be a bit of a bloodbath for many retailers, although on the flip side there will be some fantastic discounts for consumers looking for some Christmas bargains.
Of course there will always be natural points in the calendar that drive sales, but the rest of the time retail brands need to find the right way to engage consumers and drive digital performance.