what we’ve been doing, thinking and observing
Exactly six months ago we announced the merger of Threepipe with Blowfish Digital to create an agency capable of offering a much more integrated service to our clients, built around the four pillars of; content, PR, social media and digital marketing.
This week (March 3-7) is National Apprenticeship Week, and PR keeps cropping up in the media as an industry where internships are widely on offer and widely valued. There are over 1,000 events happening across the country this week to promote opportunities for people setting out on their chosen career path. National Apprenticeship Week is a celebration of ‘great’ internships in businesses of all sizes, and in PR there are opportunities aplenty for talent.
Last week Facebook announced a small yet significant update to its brand page functionality – brands can now tag other brands or organisations in their posts.
If a brand tags another brand on its Facebook page, the post may (depending on relevance) appear in the feed of a user who likes the page that’s being tagged.
Threepipe has hired three new additions to its dedicated b2b team following a raft of new wins and continued growth of existing clients.
$19billion! This is the price Facebook has paid for mobile messaging service WhatsApp. Remember last year when Facebook tried to purchase Snapchat for $3 billion? Clearly Facebook has had an interest in acquiring this sort of technology for a while now, but why?
77 per cent report athlete sponsorship has no impact on their consideration of a brand
We do a lot of work with clients involved in the world of sport, especially in helping them to make the most of their connections to individual athletes. We also know how much investment goes into acquiring these assets, so we decided to look into just how much impact these sponsorships are actually having on the audience.
We commissioned some research into almost 2,000 18-24 year olds in the UK (often a primary target audience for brands involved in sport). The results suggest that sponsorship of top sporting stars by brands is failing to make a real impact, with a headline figure of 77 per cent claiming that an association with a sports star does not make them more likely to consider purchasing a brand.
Mobile advertising currently represents 14.1% of all UK advertising spend, doubling its share of the online market since the first half of 2012. It is now safe to say that mobile is no longer an emerging channel. It’s become an essential part of digital strategy.