what we’ve been doing, thinking and observing
Barnardo’s, the UK’s largest children’s charity, has appointed Threepipe to help with a new marketing campaign that aims to demonstrate the role the charity plays in the lives of vulnerable children today.
Last week we organised a discussion on the FMCG sector, with an expert panel including Stephen Cheliotis from CoolBrands, Steve Clarke from Rachel’s Dairy and John Mulvey of Cawston Press. The theme was “Maintaining Brand Equity in the Face of Supermarket Price Wars” – essentially exploring how FMCG brands (especially the more premium ones out there) can protect their brand image even if they have to succumb to regular price promotions on the aisles.
Building a premium brand in a discount world has to be one of the hardest challenges facing marketers today.
This week Pinterest announced direct messaging for the mobile app & desktop version of the social media sharing site – making it easier for friends or groups of friends on the network to chat about the pins they like and exploring and sharing similar interests.
We’ve been busy this summer working with The ECB to launch and promote NatWest T20 Blast, the revamped domestic Twenty20 competition.
We used a multi-channel approach including content creation, PR activity, social engagement and digital media buying to raise awareness, engage fans and drive online ticket sales. Click here to find out more.
Threepipe hosted a breakfast event recently to look at one of the hottest topics currently around, programmatic buying.