what we’ve been doing, thinking and observing
Last month saw Threepipe join forces with Mini Babybel to help raise funds for Comic Relief, with the help of reality TV star Joey Essex.
We created a campaign with Mini Babybel that saw Joey Essex streamed into an interactive photo booth at Westfield shopping centre in Shepherd’s Bush. Joey’s role on the day was to make passersby laugh with a series of skits and funny faces. The whole day was filmed with a series of hidden cameras, with many shoppers not realising they were caught on film interacting with the reality TV star. Joey performed the role brilliantly and had shoppers in stitches, occasionally venturing out to surprise people, including a woman celebrating her 50th birthday.
The day was a huge success with Joey helping Mini Babybel raise funds for Comic Relief. Below you can view a fantastic video from the day.
The response from media to the content was fantastic. We achieved over 10 pieces of coverage including three national pieces on the Mail Online, Express.co.uk and Star.co.uk, as well as a range of lifestyle pieces including Yahoo Celebrity. We were delighted with the coverage achieved, but more importantly that Mini Babybel was able to raise much needed funds for Comic Relief.
For the second consecutive year, Threepipe has been shortlisted at the industry-leading Digital Trading Awards from The Drum.
In a corner of South West London, the best professional gamers in the world are gathering on a weekly basis to compete at the UK’s first dedicated eSports arena in front of hundreds of paying spectators.
Box Plus, the UK’s leading music network, has appointed Threepipe following a competitive pitch, to run a fully integrated campaign across multiple channels to raise awareness and engagement of the network and its content following its re-brand in February.
The question of leadership of the PR industry arose a few times last week. I was listening to the excellent weekly FIR podcast by Neville Hobson and Shel Holtz where there was a great discussion about the digital transformation that the industry needs to undergo and who would be stepping up to lead from the front.
Hassle.com, the online marketplace that connects busy people with local, trusted cleaners, has appointed Threepipe to run its digital marketing campaigns, starting with paid search campaigns across key UK cities and in Paris and Dublin.