it’s elementary

what we’ve been doing, thinking and observing

 
Google Plus
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Does G+ functions split signal the beginning of the end?

March 3, 2015   |   Benjamin Isaacs

News of Bradley Horowitz taking over the social side of things at Google broke today when he made the following update on his G+ account:

“Just wanted to confirm that the rumors are true — I’m excited to be running Google’s Photos and Streams products!  It’s important to me that these changes are properly understood to be positive improvements to both our products and how they reach users.”

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A New Approach to Viewability: Could Lazy Loading Offer Viewability via the Back Door?

February 25, 2015   |   Benedict Clark

I’m going to stick my neck out here and say that at some point you have been in a state of frustration due to the length of time it takes to load up a webpage.

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Threepipe Wins Kids Shampoo Brief

February 12, 2015   |   Jim Hawker

Vosene Kids, the children’s range of hair care products, has appointed Threepipe following a competitive pitch to help with a new integrated consumer campaign across multi-channel platforms. The three month campaign aims to raise brand awareness and position Vosene Kids as the authority on kids hair care.

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Threepipe Appointed by Rugby Football League (RFL) for UK Digital Brief

February 9, 2015   |   Mark Andrews

Last week, Threepipe began work with the Rugby Football League (RFL), just as 2015 First Utility Super League season kicked off. We’re delighted to have won the digital advertising account, and the campaign got off to a strong start supporting last week’s opening game.

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Gfinity

January 22, 2015   |   Eddie May

Pitch International, one of the world’s leading sports marketing agencies, and Threepipe, have announced partnerships with Gfinity, the UK’s premier eSports platform.

Pitch International will become the exclusive commercial agency of the inaugural Gfinity Championships, while Threepipe will provide B2B PR support focused on driving brand and industry awareness in key trade and national business media.

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content marketing roi
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Top Tips to Drive ROI from Your Content Marketing Strategy

January 21, 2015   |   Farhad Koodoruth

Content Marketing is one of the hottest topics in marketing currently. Being an integrated digital and PR agency, we understand how important a content marketing strategy is for your business.

However content marketing doesn’t really mean anything (in our opinion) unless you understand what effect that content has on ROI.

So here you’ll see our top tips on how best to drive ROI from content marketing, enjoy!

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