what we’ve been doing, thinking and observing
We recently held a webinar to provide an overview of what programmatic trading is and also how it is evolving. This was mostly prompted by an increase of programmatic buying for more brand-led campaigns rather than just direct response programmes.
L’Occitane en Provence, the international beauty retailer, has appointed Threepipe to run its UK digital marketing campaign strategy. Threepipe is tasked with initially improving L’Occitane’s paid search campaigns, as well as developing an approach to grow the performance of display campaigns.
Farhad Koodoruth, co-founder, Threepipe: “We’re delighted to be working with L’Occitane as they develop a more integrated approach to their digital marketing and a more robust approach to utilising their data. It’s a great win for us and validates our approach to joined up thinking across digital channels.”
Last month saw Threepipe hijack the sporting news agenda for client FLEXISEQ Sport, the drug-free gel solution to joint pain and stiffness, with the help of former football manager Harry Redknapp.
This week saw the hottest July day ever recorded, so it’s hard to believe retailers and many journalists are planning for Christmas 2015 and are already prepared for consumers to begin their Christmas shopping!
We live in a fast-paced environment, sharing images, links and humorous videos all while on the crammed commute to and from work, just as long as we have a 4G signal or WiFi. But where do we turn when we’re trying to find ideas for tonight’s meal, what events to go to or how to dress?
We operate in an industry that is known for its ability to produce an endless cavalcade of acronyms. One of the most frequently heard being banded around is DMP. Whilst I’m sure that resonates with many, and probably some can specify that as a Data Management Platform, what does that actually mean?