what we’ve been doing, thinking and observing
Having a relatable message is key to effective marketing – brands are always looking for ways to relate to their consumers while staying true to their own standards. Social media has provided the perfect platform for brands to directly engage with their customers on a more personal level than ever. However, the race to gaining popularity on these channels has led to some brands losing their way – when brands on Twitter began to engage in real-time marketing, they found ways to inject their messaging into trending topics in increasingly irrelevant ways. For every Oreo Blackout or Arby’s/Pharrell Hat, there are dozens of failed brand trendjacks on Twitter – which sometimes even result in backlash against the brand.
On the heels of its latest redesign, Twitter is beginning to test a significant profile overhaul. In this update, the user profile is at the centre of attention. In response to the recent studies that show relatively low interaction with brand posts on Twitter in comparison to Facebook and Google+, the revamped user experience comes as no surprise.
We are delighted to have won three industry awards for our digital and integration work from The Holmes Report’s In2 Sabre Awards.
On Friday January 10th 2014, popular Italian liqueur, Aperol, announced a partnership with Manchester United for its signature aperitif, Aperol Spritz, to become the club’s Official Global Spirit Sponsor.
Facebook announced recently that it will be rolling out new audience targeting features in the coming weeks. The social networking giant hopes that allowing businesses to target people specifically based on their location, demographic, interests and off-site behaviours will help to improve the effectiveness of their advertising and marketing activity, be it B2B or B2C.
QuizFortune, the Belfast based mobile quiz start up, has hired Threepipe to run mobile marketing campaigns aimed at driving an active install base for the QuizFortune mobile app during March and April 2014.