what we’ve been doing, thinking and observing
Pitch International will become the exclusive commercial agency of the inaugural Gfinity Championships, while Threepipe will provide B2B PR support focused on driving brand and industry awareness in key trade and national business media.
Content Marketing is one of the hottest topics in marketing currently. Being an integrated digital and PR agency, we understand how important a content marketing strategy is for your business.
However content marketing doesn’t really mean anything (in our opinion) unless you understand what effect that content has on ROI.
So here you’ll see our top tips on how best to drive ROI from content marketing, enjoy!
When Facebook announced plans to release a spin off product focused on workplace communications, we at Threepipe were sceptical. We even wrote a blog about everything we suspected it would and wouldn’t include.
Those lucky enough to have been invited to join Facebook’s small private beta will already be enjoying the wonders Facebook at Work has to offer, for those who haven’t had such luck, here is a quick rundown…
While 2014 was undoubtedly the year that programmatic hit the headlines, our prediction for 2015 is that more and more smart advertisers will start thinking about how to use Data Management Platforms (DMPs) to increase targeting efficiency.
Programmatic buying is important to every advertiser that now buys media in the UK (and soon to be the world) and recent predictions by MAGNA Global is that the market will be worth $53 Billion by 2018. So, if advertisers are spending more money on programmatic, then anything they can do to make the buying of this media more effective is going to be gratefully received.
We were really proud to be part of a fantastic recent campaign for Barnardo’s: The Nation’s Fridge Door, raising awareness for kids who have no-one to support them.
Click here to find out more about the campaign and how we used social influencers and traditional media to help spread the word.
Ok, it’s not quite over, but 2014 is almost done and dusted; and it’s been a very busy year for Threepipe and all of our clients.
We’ve done some great work, won some exciting new clients, hired some new people, raised some money and had more than a bit of fun.
Click here for a look at some of the highlights.